All from a single pass over public data. Every one was visible to anyone
who looked. None of the brands had seen it.
0
buying questions asked in public and never answered, on 100 posts. The captions never
listed a price, so people had to ask.
Fashion brand · 383K followers
1 of 5
products was behind most of the bad reviews. It was also sitting inside the brand's
best selling bundle, so it pulled the 2 other products down with it.
Beauty brand · 54K followers
0
reviews answered one at a time, carefully. The founder still could not see that 34 of them
said the same 4 things.
Fashion brand · 383K followers
11 vs 2
reviews praised the product's quality against 2 that did not. The 2 were the version
circulating publicly, and it was costing sales.
Beauty brand · 54K followers